Some people come to the DMA choice mail preference service planning on completely stopping all the direct mail they receive because they think that doing so will help save paper and the environment. But before you do this, here are some numbers you may find interesting.
- Direct mail is a green way to shop. If Americans replaced two trips to the mall each year with shopping by catalog, we'd reduce our number of miles driven by 3.3 billion—a 3 billion pound reduction in carbon dioxide and a savings of $650 million on gas alone.
- Mail represents only 2.4% of America's municipal waste stream.
- The production of household advertising mail consumes only 0.19% of the energy used in the United States.
- Mail is made from a renewable resource. The vast majority of paper produced in America today comes from trees grown for that specific purpose. The...